Facebook Ads – Advertising for your pages, costs and benefits: Guide


Globally, the Facebook social network is one with the most added users. Therefore, this network designed a platform under which its users can show what they sell and advertise. In this way, having so many users on the platform there is a great chance of achieving sales with advertising or promoting what is needed to many people.

In some cases, if users do not have an updated version of Facebook, they may not have the advertising platform, for this it is better that they seek to update the latest version of Facebook.

In this case, not only Facebook has a latest version, Messenger has also shown various updates, even the transparent mode can be used. All this makes those who live in the social network have the opportunity to place advertising on Facebook. Here’s how to do it.

Advertising ads within Facebook

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To be able to access it, the main thing is to have a Facebook account, in this case if you do not have the first step is to create an account. By having the account, it is possible view the advertisements that go out there. These are promoted by the social network platform. In recent years, all of this has served as part of marketing tools for digital sales.

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All this has somehow facilitated the virtual economy that is today at the forefront. Each Facebook user can create from these ads, various campaigns that serve as advertising for what they are selling. They are created from videos, or images. Some use text-only ads for campaigns.

As you can see, everyone manages to advertise in the way they feel most comfortable and how it is easier for them. Some like to do sales from groups or with the contacts already added on Facebook, from the wall. For this, it is necessary to add who you know, a way to add Facebook contacts can be from their cell phone number, finding the contact through their number itself.

Facebook advertising

The highlight of the Facebook advertising is that it can go viral in a very brief moment. From the vast reach and vast mass of people within this network, it is obvious that it reaches a large number of people. In addition to the followers, you reach their friends and thus continue to expand.

The advertisements within Facebook they can be detailed and segmented at a professional level. All this is sought to be done in order to find the ideal client for this advertising carried out. Advertising also has the advantage that it can be launched and reached by many people at a fairly inexpensive level.

The results obtained are noticed in a short time by the mass of people. You can interact with customers in entertaining enough ways. You can place interactive games, or also surveys so that customers are attracted to the advertising placed.

Steps to create the advertisement

First of all you must access the Facebook network platform For businesses. Under this section you must click on the ads button. In the ads you just have to enter the personal profile with the usual data. It will be necessary at this point to enter the billing information and others that Facebook will ask for.

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The network will ask the seller to request exactly in a few pop-up lines on the screen, what is the content you are going to advertise. If the most exact form of advertising is chosen carefully, there will be more opportunities to go viral and go far.

In this way, you can effectively create an advertising on Facebook that reaches many people. As for the payment required to be able to place the advertising, this will vary depending on the objectives of the seller. The products presented by the sales catalog also vary the price of advertising.

Some of these advertisements may be ten dollars, another twenty-five dollars, or there are even ad campaign conversions that can be achieved for the modest price of ten dollars. All this will depend on the reach and products placed by the seller on the Facebook social platform.

How much does it cost to advertise on Facebook?

In any case, the above information, although true, falls a bit short, since there are several payment methods for Facebook advertisements. For example, him average price per 1000 impressions it is approximately $ 7.19. If you don’t know, impressions refer to the number of times ads will appear on other users’ profiles.

When we talk about ten, twenty-five or similar figures, we mean the total cost of an average ad campaign. Evaluating the above prices, $ 25 should be enough for about 3400 impressions, which is a decent reach if you want your product / post to be seen.

How can I pay for advertising

One of the things that characterize the Facebook platform is that it has support for multiple payment methods. You can pay in the classic way, that is to say with credit cards, in fact, certain entities allow payment via debit. Some countries even have offices to make payments locally and finally we have perhaps the more convenient method, PayPal.

facebook ads

What marketing goals can I achieve with Facebook Ads?

Advertising is not simply expanding your reach. In fact, it is recommended to set marketing goals to achieve success more easily. Given this, we will point out the most common proposals or objectives with Facebook Ads.

Recognition

Recognition campaigns are the basis of advertising on Facebook Ads. That is, they are those that are broadly displayed to many users. The detail of this objective is that it is not focused on attracting people interested in your product. Instead, it is the most basic advertising, simply looking to expand the reach.

Consideration

Through Facebook Ads you can create considerable campaigns. The focus of this campaign seeks that people start looking at you as a valid prospect. This type of campaign is especially useful to attract the attention of people who already know you or who are looking for a niche or similar to the one you offer.

Conversions

The goal of conversion campaigns is get valuable interactions for your website. In turn, you can choose the place where these conversions will be made, that is, the application, such as WhatsApp, Messenger or Facebook itself. This allows you to have good control when advertising.

How to suspend a Facebook Ads advertising campaign

The first thing is to enter the account where you have your Facebook ads. After that, go to the ‘Facebook Ads Management’ section. Click on the ad you want to delete. The recycle bin icon will be displayed, you must press there. Once you have pressed on the trash, confirm your action and you will have effectively removed the ad.

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