For your business to be successful in the digital age you must have a website that allows you to attract customers. It doesn’t matter if you sell online or not, the goal is to achieve constant sales through an optimized page such as a landing page. In WordPress you can create a landing page very easy and free.
With a website, clients can get to know your business and it doesn’t matter where in the world it is. Landing pages stand out because they are very effective for generate the highest sales conversion unlike a conventional page.
What is a landing page?
Landing page or landing page is a page within a website that is optimized to meet a particular goal. Whether it’s making a sale or finding new subscribers.
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These types of pages are effective because they are designed effectively to meet a goal. Everybody the elements that compose it are focused on achieving this objective, No distractions. The most common uses for a landing page are:
- Get more sales of a product
- Give greater dissemination of services
- Capture a greater number of potential clients
- Get more subscribers for your newsletter, to retain customers
How to create a landing page in WordPress?
When you are an advanced user who has programming notions, you can create your landing page through code. But if this is not your case, it is best use free WordPress plugins that automate the process to make your life easier.
Choose a template
The GeneratePress template is suitable for creating a landing page because it is very customizable. You can create full-width pages and delete elements that could be distracting to users like the footer and header.
It is a plugin that you can find in the WordPress Marketplace or on its official page. It’s about a free visual editor with which you can create a landing page without knowing anything about programming. It is characterized by having predesigned elements that you only have to drag and drop to the page.
Each element is customizable to some extent. Even has predesigned elements They are made to create a professional looking website. In addition to being compatible with other plugins that will add an extra to your page.
There are other visual editors in WordPress that you can use like Thrive Architect which is geared towards creating sales pages. But Elementor is one of the best options available today.
With Elementor you can make websites with a responsive design. That is, it does not matter from which device the user enters your page, since it will adapt to the size of the screen.
Eliminate unnecessary elements
For a landing to be functional, it must eliminate any element that distracts the user from reaching the goal. A landing it should not have links that redirect you to another page, therefore you have to remove the navigation menu.
As you must remove the footer and header. That’s when the GeneratePress template comes in handy, because you can remove unwanted elements on the page with just one click.
How to make a professional landing page
Create an attractive title
Explain in a few words what are the benefits that the customer will have when acquiring your product or service. At the same time you have to generate curiosity to the client so that they stay on the page and keep reading.
Add quality multimedia content
Let the customer see what you have to offer. Displays good-quality and attractive images since that speaks a lot about the image of your personal brand. The image should explain by itself what your product or service is about.
You have called to action
Clearly express to the user who purchases your product. The idea of the landing page is to guide the user to perform the final action, but you must be clear. So add eye-catching buttons that generate interest.
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