- 1 What is Google Maps?
- 2 How to create ads for my business to appear on Google Maps?
If you have a company and you have a website, Google offers you an extremely useful service to improve your positioning on the internet. This service is Google Maps and is available for the business sector. We recommend you read this article with which you will learn How to create ads for my business to appear on Google Maps?
What is Google Maps?
Google Maps is an application that provides maps on the web. Users can move the map, zoom in, locate a place of interest, and access search tools. It is even possible to put labels on the addresses of Google Maps places, save them and access them easily.
What is Google Maps for?
Google Maps serves to provide users with information about their current location and any place they specify. This provide the tours that can be followed to get to a certain point. In addition, it allows you to observe any map in real time and locate commercial establishments.
How do you see my business ads on Google Maps?
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When searching for information about nearby businesses on Google, users can see your business location. Thus, potential customers have the option of choosing your listing and receiving directions to your business.
How to create ads for my business to appear on Google Maps?
To create company announcements and that these appear on Google Maps, it is convenient to learn how to find the geographical coordinates in Google Maps and follow the procedure that we indicate below.
Create a Google My Business and Google Ads account
Google provides its users with numerous services that facilitate their activities on the web. One of these services is related to the positioning of our business on the web in order to get clients. We refer to Google My Bussiness.
«Google My Bussiness» allows your business to appear on Google Maps, therefore, we advise you to register for this service to generate greater interaction with your customers. Also, you should create an account at «Google Ads» in order to offer the publicity of your company.
Enable location extensions
The first step to advertise your business on Google Maps is to enable location extensions from your account in Google Ads. These extensions encourage customers to visit your organization as Google shows them the geographic distance between them and your business.
In addition, potential customers can see your postal address, your business website, recommendations for reaching your business, hours and contact numbers.
Use the Display Network
Additionally, location extensions can be published using Display Network campaigns. To achieve this, you must access Google My Business and Google Ads and synchronize the geographical location of your two accounts.
Create a new campaign
From Google Ads, access the «Campaign» option. Then click on the «+ symbol». Choose the option «Create a campaign without a goal», set the campaign to be of type «Display» and select «Standard Display Campaign». Enter all the information about your campaign and press the «New ad» button.
Then choose “Display placement ad” and upload all items by clicking “Add to ad group”. Wait a moment for your display ad with placement extensions to start serving. From this moment you can create ads from the «Ads» option.
Update your company file
To update your company file you must access your account from the Google My Bussiness site and configure your business file. Then, turn on geo-targeting to target your ads to a specific location, and place bidding that will drive potential customers close to your business.
Set your bid by location
Location bidding can be set by search words commonly entered by users. For this reason, it is convenient for you to use keywords to take advantage of the service even more. The selection of specific keywords is directed towards a specific group of customers and the general keywords are used to get more users. You can even take advantage of this resource to share the Google Maps address through email to expand the number of customers.
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