Today we will tell you how to create your own kit of branding and design using Canva for free. This platform allows us to work online from the free subscription or from its paid version.
The free version of Canva is quite comprehensive, so we recommend that you try this method first before using the paid subscription.
A brand kit is a guide with graphic elements that allow you to better manage the branding of your company or business, generally through social networks or the internet.
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It is essential to make sure you provide all the relevant information about your company or brand. The goal of a media kit is power grab people’s attention, so that you can attract potential new clients and make yourself better known.
How can I incorporate my company brand into my Canva design?
You must create your media kit so that it is unique and that everyone recognizes it immediately, for that you can create and design a modern logo using the color palette of your own brand and apply the same typeface.
With Canva you have a wealth of template options that you can use as a base to create your own branding and design kit. Or you can use your own templates.
A branding and design kit involves:
- Graphic style
In order to create your brand kit, you must already have defined some basic aspects about the personality or style that you want your company or business to carry, such as a logo and a legend, goal or objective. Once you have a defined visual image we are going to create our own brand kit.
How to create a branding and design kit using Canva for free online
To create a branding and design kit using Canva for free online, go to their website and log in. Once inside, from the menu on your left, click on Create design.
It will offer you different options. From the button at the top of the screen, to your right Custom dimensions, enter the width and height that you want to give to your design. Then click Create layout.
As always a new tab opens, with a blank sheet to start the design and to your left the whole menu of tools. Upload any template you have of your brand’s design, Or, opt for one of those offered by Canva.
Now enter Your brand, also from the menu on the left. From there, you can upload images of your logo either in PNG, JPG or SVG or a vector from Uploaded files> Upload new file.
You can upload all the images you want and access each of them with a single click once they have been uploaded. In this way they will remain on the design sheet and will be ready to be edited (for example, you can even make a pixelated effect on them).
If you want to set or change the color of your brand, from the tab Color palette which is at the top of the screen, choose all the colors you want. We always recommend that they be no more than two or three.
To be able to modify the typography of the text, be it color, spacing, line spacing, size, transparency, or font, you must go to the tab Typography from the top of the screen.
Regarding the font of the text, you can use some of the fonts that Canva has or upload your own font. To do this, you must search for it in Google and download the font file.
Then, from the top of the screen in the tab Typography click on upload source. Find the file you downloaded on your computer and upload it to Canva.
Now you just have to let your imagination fly and create a unique design to be able to highlight your company and make it grow. If you have any questions about how to create your own branding and design kit using Canva for free you can leave it in the comments so we can help you.
As a personal recommendation, you should look for information such as: how to resize and resize a design ?, or how to make animated gifs ?, because these extras will help you customize your design even more.
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