There are millions of companies and businesses in the world and many of these work online, especially on well-known platforms worldwide, such as Facebook, WhatsApp, Instagram, etc. This type of platforms offers the enterprising user many tools to contribute to your work.
Instagram is one of the social networks most famous in this world. We already know everything we can do with this application, such as uploading photos to your feed, filling it out and shaping it with your personality, we can also send direct messages either in text, image or voice audio format, until uploading the famous stories that Users love it so much, since in this way they can share their life and what they do in the day in stories that last no more than 24 hours.
How can I use the advertising of stories on Instagram?
The social network has had a incredible increase in usage of the App since the stories were added, for the consumers of this application it is more comfortable to be able to enjoy images or videos that occur during the day.
We know Instagram stories and we know many tricks to edit them and make them look very attractive to other users. But when you are a company or a brand, the ideal is to achieve the greatest reach and this can be achieved in a simple way with our Instagram stories.
For the companies uploading stories has become a goalSince followers see more stories than the same Feed publications, for this very reason adding advertising to your stories can generate even more reach, so you can reach more users and they can discover your company.
Verified accounts on Instagram have more benefits than traditional accounts, that is why it is easier to have the use of the links in the application’s stories. As well as the accounts of famous or well-known companies that have many followers.
How to add advertising to my Instagram stories?
Advertising on Instagram stories is a trend Take advantage of it! One of the advantages is that the stories not only last 24 hours, but you can upload your images or videos of maximum 15 seconds, creating a very good campaign and they can last as long as you want, depending on your budget and the configuration of the ad.
To create the publicity in your stories It is important that you know that your Instagram has to be a business account, already having this configuration we will explain how to start uploading your stories.
The first thing you should do is create a Company page on Facebook and have an advertising account on Facebook Ads, counting on the above, connect your advertising page to the Instagram profile.
Advertising with Instagram Ads
Creating advertising in stories is very easy, but it takes its own time. If you know how to create advertising on Facebook, it will not take so much work, you just have to check the boxes with the Instagram option.
Already linked your Instagram account with Facebook you must set up your audience, use whatever audience targeting you use in other ads. It can be custom audiences or similar audiences.
Next, we must select the location, set “Story Ads” since we are creating an advertisement for the stories and the other ad formats are automatically disabled.
Choose the budget and the calendar, you can select two options: daily budget, which is the maximum daily expenditure and the Total budget, which is the total of the set of ads with a set time, select the day and hours you want your ad to be published.
Already defined the above, we must configure the ad (image, video and text) that the public will see. It is important to note that Instagram only accepts vertical images or videos of 9:16, so take care of the format of the images.
At the end of the above you must add your call to action or your call to action (CTA). This is important when increasing traffic. Once you select the image or video you must add the link to the site you want to send your users to. And voila, you will have your perfect advertising.