While it is true that when conducting a business or simply a website it is necessary for the people or the public with whom we are dealing to know us in every way, this makes trust much higher and thus obtain a greater gratification and security in what we do.
When you talk about show us to the public how we are in our life, many people are afraid to do so, due to the fact of not revealing their identity, or their age for example, but it is extremely necessary that they evaluate us in such a way that when we come to our page or business we have that aspect of quality and reliability that all wish being one of the main reasons for our success.
It should be noted that people love to read emotional stories, that evolve emotionally, addressing the public in this way will guarantee great results within your business.
Why write an autobiography and what to put in it?
The main goal when writing an autobiography Either short or long for our business or website, it is to connect directly with the audience, to achieve this we must provide information that shows us as we really are, as well as ask ourselves the basic questions at the time of doing it.
We must show our most human side, tell some anecdote or experience that is totally emotional and impressive, of course that is liked by the public. It is also ideal and necessary empathize with the needs of our audience, and transmit credibility to generate trust in this way.
Indicate our personal purpose or goal in life, It is something extremely necessary, likewise describe in a subtle and simple way, what we contribute to another to achieve our desired goals. Of course highlight what makes you different from others and the opinion of other people about you.
How to write an autobiography for a web page?
Calling the attention of users when doing so is important, so one of the first strategies that we must use is, add an updated own photo and in high resolution, we can edit it with the best editors if possible, this will have more effects on the reader in certain ways, it would be best if the photo we choose does not seem forced, simply natural, in order to transmit humanism.
The public in general is interested in really knowing who you are, and what better way to connect in a certain way, telling our story. However, choosing a title that makes the reader know more and more about you is the right thing to do to keep the reader’s attention longer.
Another way to reach the public is by asking questions within the text that make them reflect, also the titles that begin with an action verb followed by some concrete benefit. Being unique is the greatest strategy we should have, analyze our competition well, compare and decide in which way we are better, and why the public should choose us.
Including testimonials from clients or the general public is crucial, they are a very important within our autobiography, as well as other social proofs that give us prestige, such as blogs or magazines in which we have collaborated, tests of projects already carried out, or the number of followers in the most prominent social networks.
How to make a professional autobiography?
It is important to ensure that our professional autobiography is ready for the right people to find, capturing their attention immediately and in a positive way creating a good impression, you can even use it when networking or as a corporate image in consulting.
Defining our personal brand is one of the first tasks to take into account, it is important to do so since this the decisions we make afterwards depend when writing our professional autobiography, and thus be able to develop, for example, a marketing or business strategy.
Other important aspects to develop is to clearly mention the fields in which we can develop easily, considering and based on our studies, such as workshops or courses done previously.