You have just opened a spa, but you do not know how to attract customers, do not worry you are in the right place because this article will show you some promotional marketing ideas for a successful spa; Following these ideas will allow you to increase your clientele without spending a lot of money.
Things to keep in mind before promoting a spa
Before making promotions for your spa you should make sure that your service letter be attractiveTherefore, you must have the most popular services on the market and include others that make you stand out from other spas. Among the services you can have beauty treatment, massages, hot springs, water circuits, special days, seaweed wrap, Turkish bath and sauna.
It is also important that your spa has a good wall art Because it is useless to have good promotions and the place where the treatments are carried out is dirty, ugly and messy, since you will only manage to keep customers away. Make sure that your spa transmits tranquility and peace, so use light colors, place mirrors, decorate with plants, candles and wicker baskets; also the place must always be neat and clean.
Promotional Marketing Ideas for a Successful SPA
Good promotions help businesses to attract customers, but you must bear in mind that these promotions should be done frequently but you should never repeat the same, be novel and always offer something different so as not to bore customers.
Create attractive service packages: Design between 5 to 8 packages with different services and prices, but make sure they are different from other spas that you have nearby. You can create special packages for certain dates of the year such as Father’s Day, Mother’s Day, Valentine’s Day, Friends’ Day, Relaxation Day, 2×1, Family Relaxation, Wedding Veil, Women’s Day, etc.
Use gift cards: Offer companies packages that can serve as gifts for their workers, form an alliance with other businesses to give away your gift cards if they buy a certain amount of money in that location. You can also gift a card to your frequent customers if they buy the most expensive package or go several times a month.
Offer discounts: Offer discounts to usual costumers It will help you to maintain the loyalty of these clients, at the same time that they will comment to their friends and family about the rewards they obtain by going to your Spa. You can even make a special discount if you visit the spa for the first time and discounts for referrals from other venues or frequent customers.
Run contests: Use social media to run contests, this tactic is widely used today because your followers can share your contest with other people, this will help you spread the word about the contest, gain followers and attract potential clients to your spa.
Where to notify the Spa promotions?
Social media: Use social networks like Facebook or Instagram to advertise your spa; In addition, in these accounts you can upload photos, videos, curious data, run contests, interact with your clients and include the data and services of the spa. It is important to publish content of interest several times a week.
Web page: Creating a web page will allow you to show the location of the spa, contact numbers, packages and promotions; it is also important to post photos and videos to show customers what spam is like and what services are being offered. Don’t forget to add a section that allows book appointments.
Google My Business: Most searches are done on Google, so using Google My Business is an excellent free tool that will allow you to manage your spa’s online presence on Google products.
Invite bloggers and industry influencer: Influencers and bloggers in the sector usually have enough followers who follow the suggestions and recommendations they give; Therefore, invite them one day to your spa, show them the place and have them try some of your services. If you provide a quality service, this person will make an excellent review of your place.
Remember keep in touch with your customers to send them new promotions, packages or services, you can even send them tips to maintain a healthy body and mind; The success of your spa will depend on how you evolve and adapt to the needs of your clients.