Being successful in a bar or restaurant can be difficult because there is a lot of competition in the market; But that shouldn’t intimidate you because you can implement certain strategies to increase your clientele. This post will tell you what are the best marketing strategies to attract customers in bars and restaurants; your success will depend on moving forward and not staying in the past.
Marketing strategies to attract customers to bars and restaurants
Design a good letter: A good menu will determine if customers will stay at your restaurant or bar; never make a menu with more than 3 pages many dishes make the choice more difficult and overwhelming, but if there are fewer options customers will choose quickly.
Do not forget include desserts in your menu and drinks, in the case of bars it offers soft and strong drinks; however change the menu frequently so your frequent customers don’t get bored.
Create a web page: A web page is used to show the menu that the bar or restaurant has, you can also upload photos of the dishes on the menu and upload videos where you show the chefs cooking, the band playing or showing the atmosphere of the place. On this page you can also communicate the upcoming events and promotions that will take place.
When you design your website it should be simple, but don’t forget to add a section where your clients can make reservations. Do not write a lot of information on the website let the photos speak for themselves.
Use social networks: The majority of the population uses social networks, which is why they are a powerful tool to promote businesses and attract customers. Advertise through social networks such as Instagram, Facebook and Twitter; It uses these networks to carry out contests and promotions, and it also uploads photos of the food, drinks and atmosphere of the place.
Use Google Ads: Use Google Ads to create ad units for your restaurant or bar, although you have to pay the costs of the campaign, this is usually low compared to the benefits that will bring you to publicize your business through Google.
Offers delivery service: Some people do not want to leave the house, but want to enjoy good food in the company of their family or partner; If you have a restaurant, it offers delivery so that customers can request their orders and receive them at home quickly.
Invite influencers and bloggers: Bloggers and influencer can have great power among their followers, so invite them to visit your place because what they write will motivate their readers to visit your business.
Other innovative ideas that will help you attract customers
Offers live music: Offering live music once or twice a week, will differentiate you from other bars and restaurants, when you are going to have live music notify it on social networks and website. But if it is not possible to have live music, place background music according to the style of the place.
Make night of sporting events: If your bar or restaurant is conducive to watching games, host nights where customers can watch their favorite sport on the big screen while enjoying good food and drinks. This type of event must be announced on social networks.
Organize special events: Many people don’t know what to do on holidays like Christmas, Halloween, Valentine, new year, father’s or mother’s day; That is why they prefer to go to a bar or restaurant that is decorated according to the holiday and that offers an excellent menu. You can also offer nights with offers for women, 2×1, discounts on drinks or desserts.
It offers free Wi-Fi service: Smartphones play an important role in people’s lives, which is why many customers look for bars or restaurants that offer free Wi-Fi, because it allows them to be connected to the cell phone while eating or drinking.
Use technology, qualified personnel who offer excellent service and good ideas to increase the growth of your business; makes the difference between other bars and restaurants in the area, that is the key to success in any business. Remember to keep up with technology and customer tastes.