You have a pharmacy, but sales have dropped drastically and you don’t know what to do, this post will show you what are the best strategic ideas to increase the sales of a pharmacy; These simple tips will help you increase your clientele and generate more income.
Strategies to improve a pharmacy’s sales
Products exhibition: The way you display your products is important to increase sales; For this reason, the products must be neatly located on shelves and by sections so that customers can quickly view them.
Place seasonal products (Christmas, Valentine’s Day, Black Friday, autumn, spring, summer, winter, etc.) in strategic sites of the pharmacy so that they are visible to all customers, remember to arrange the shelves with products that are useful for each season. Price each item legibly so that users know its cost.
Decoration and design of the pharmacy: If the decor of the pharmacy both inside and out is dreary, gloomy, dimly lit, and gaudy, it is unlikely to attract customers.
That is why you must have a modern and striking design in the pharmacy facadeYou must also have a logo that tells people that this place is a pharmacy and the interior must be painted in warm and fresh colors, never use dark paints.
It is also important to have good lighting so that each product can be viewed without any inconvenience; It is important to use shelves to organize the products by sections such as home, children, beauty, hygiene, candy, medicine, drinks, etc. These shelves must be comfortable and easily accessible so that customers can grab the products.
Do not stay in the past and evolve: People nowadays not only go to pharmacies in search of medicines, they are also looking for beauty products, oral health, baby and cleaning products if you adapt to the current requirements From customers you will increase your income, so know the customers who frequently visit the pharmacy and fill your shelves with products that will have the best sale.
Make offers on some seasonal products: When a holiday or time of year approaches, the demand for certain products increases; For this reason, it carries out promotions, sales, gifts, 2×1 and discounts on said products; you can also offer gifts and weekly or monthly raffles.
Use social networks: Social networks are essential for advertising because they have become an important part of people, it is also a channel where you can socialize with your customers, answer all their questions and read their suggestions.
Create a web page: In this technological age, people often access the internet to find the closest pharmacy, it will be useful to create a web page where you can show your pharmacy, products and promotions.
Personal: It is important that staff wear uniforms, are sales experts and are familiar with the products sold within the pharmacy to provide good advice to customers; In addition, their language and expressions must provide confidence to the client.
Offers the popular Delivery service: Having this type of service will increase sales because with just a call or a message the customer can place their order and receive it in a short time in the comfort of their home or work.
Hold events inside the pharmacy: If you carry out small events such as makeup workshops or talks on nutrition, health, skin care, etc., you will be able to attract the attention of new clients; This advertising can be done through Instagram, Facebook or Twitter, even place posters inside the pharmacy.
Best-selling products in a pharmacy according to the time of year
- Products for him skin care such as creams, sunscreens, shampoo, and soaps.
- Repellents and products to treat bites in children and adults.
- Epilator creams.
- Refreshing drinks.
- Prescription and non-prescription products to combat allergies.
- Lipsticks for dry lips.
- Glasses, plates and disposable cutlery for picnics.
- Prescription antibiotic for respiratory infections.
- Decorations for the upcoming holidays.
- Nutritional products on all those that provide energy.
- Antibiotics for infection of the bronchi.
- Coffee and chocolate.