What are the differences between ‘Target Market’ and ‘Target Audience’? – Definitive Guide


All the companies they need to know the market well before introducing your products; For this reason, there are marketing or marketing strategies. To achieve this, it is important to know what the differences are between the target market and the target audience.

In the world of marketing, it is essential determine to whom our strategy will be directed of marketing to sell a product or service efficiently. No sector escapes from this fact; even advertising and digital marketing are of great importance in tourism. It is at this point that the concepts of target market and target audience emerge.

Although both concepts are similar and are related to each other; then you will see that they differ by thoroughly analyze potential customers who can purchase our product or service. Understanding them will help you develop a marketing strategy plan for your business.

What is the Target Market?

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The target market is defined as a segment of the population composed of people who have a group of characteristics; that are related to the message that the company wants to convey about its product and service. Which turns them into leads.

Target market pie chart

To better understand the concept, we can take as an example a brand of footwear with a rubber sole; Its products are designed for sports, therefore, it is logical that the target market of this company is young athletes.

How we have already recognized that our potential consumers are young; a good option to reach that population, is through digital media. Which is why digital marketing is very important today.

What is the Target Audience?

We can say that the target audience is a subset derived from the target market. Since they retain the same characteristics that define the target market, but additionally it goes into the details such as age range, sex, occupation and socio-economic status.

If we continue with the previous example; We can say that the target audience of this sports shoe company can focus its objectives on people between 20 and 40 years old, who like to jog in the morning, have a permanent job and a purchasing income above the average.

This breakdown of the target market makes the target audience allow us to design an adequate strategy and striking, for those potential customers of our products. The more detailed our marketing study, the more effective our strategy will be.

In general, the factors that we must take into account for an effective analysis are the following: demographics, needs, preferences, interests and personal traits. With all that information we can build a general profile of our target audience.

woman analyzing the target audience

What are the differences between the target market and the target audience?

The main difference between the target market and the target audience is the level of segmentation or breakdown we perform to a group of people. The target market will give us the idea of ​​the type of audience that we will treat; but the target audience will tell us what those people are like.

Knowing these differences, we will have the advantage of creating a marketing campaign that is more efficient towards a target market or a target audience; depending on the goals and business plans that we have raised, to promote our products.

For example, after a market research We have determined that our target audience is men between the ages of 20 and 40, with a good salary, and who play sports with their partner on the weekends. And we also found out that most of the purchases are not them but their partners.

In that case, it might be convenient to focus part of the marketing strategy on these women. For that we can place advertisements, in magazines with feminine content that catch your attention or make a marketing strategy with advertising on social networks; which could later be converted into sales.

With everything you have learned today, you already have a clearer vision of the differences that exist between target market and target audience. From now on, it is up to you to continue developing and improving your marketing plans adapted to future consumers of your products or services.

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