In a world as complex, changing and volatile as that of business, the company with the best strategy will have the most opportunity to lead the market. But do you really know what the main purposes of planning in an organization? In this article we will tell you all about it.
If you are the owner of a company, or part of the board of directors, surely you want your business meet your goals efficiently, maintaining harmony with customers and the environment. To do this, you must invest a great amount of time and effort in supervising all the tasks.
But to have tasks to supervise, there must first be a strategic, tactical and operational planning that serves as a guide to know if the company is on the right track in the fulfillment of its objectives. In the next sections we will tell you what planning is and what is its purpose in the administration of a company.
What is planning in an organization?
Planning or planning can be defined in multiple ways. It is, without a doubt, the first step of any administrative process, because during this, the objectives to be achieved with the work carried out in the company or organization will be established.
But planning isn’t just about setting goals. It also covers the process of choose the most appropriate means to achieve those goals or objectives before carrying out the tasks. Thus, the goals that are proposed during planning will shape the exercise of the rest of the administrative tasks and functions.
In other words, planning consists of decide what to do, in what way and when, always considering the nature of the future in which the tasks will be carried out. Therefore, it is considered one of the basic elements for a successful corporate strategy.
Now that you know exactly what planning is in the administrative context of a company or organization, it is time for us to talk a little about its purposes. Do you know for what purpose a plan should be drawn up? In the next section we will explain it to you in detail.
What are the main purposes of planning?
Once you have clear the foundations of the organizational structure of your company, it is time to plan the goals you want to achieve and the strategies you will apply to achieve it. In this sense, we could summarize the main purposes of planning in an organization in three fundamental purposes.
The first purpose of careful planning is the most logical and obvious: to reduce risks. Have a plan outlined significantly reduces uncertainty in which negotiations could be carried out and makes it possible to be clear about the possible consequences of each action to be taken.
For this first purpose to be fully fulfilled, the company must have an intelligence system that provides it with enough information about its potential clients, its competitors, as well as its own capacity for adaptation and negotiation in the short and medium term.
The second purpose would be to ensure the development of the organization. It is not just about having a good marketing strategy or good publicity to achieve business success. Having a plan will allow you to see how the organization grows during your tenure.
In other words, proper planning should lead to the management of the company being better and better, exceeding the expectations. This will increase the impact zone of your organization and will be at the level (or even above) its competition.
And finally, the third purpose of planning in an organization is to achieve coordinate the efforts of all members of the same to achieve the levels of efficiency and success that are desired. For this, it is essential that each worker participates in the choice of the goals that are set for the company.
When planning is armed from the collective consciousness of the company And with all the commitment of each participant, there is an almost infallible guarantee that organizational success will be achieved. Keep in mind that a small mistake in planning can lead to catastrophic consequences.