- 1 The best marketing ideas to attract customers to a fine jewelry
- 2 Use Google Shopping or Marketplace
The trade fine jewelry is a very particular market. In fact, it is not aimed at providing a necessity or convenience. Well, your sales are based on feelings or emotions foster full of symbolisms from ancient traditions . If you own A fine jewelry business and you’re looking for good ideas to attract customers, this article will show you what are the best marketing ideas to attract customers?
The best marketing ideas to attract customers to a fine jewelry
A survey reveals that two-thirds of fine jewelry buyers begin their search online before buying. Others use social networks to information and assistance. So, digital media are an excellent marketing strategy to build communities around your company or brand. These are the best marketing ideas to attract customers:
Paid advertising in search engines (SEM)
This is one of the best ideas to attract customers, invest for your ads to appear as high as possible in search engines. Makes the most of your investment by optimizing what canceled for each click to your buyer dividing person. Another thing you can do is create campaigns Remarketing display to attract interested users.
Organic Search Engine Optimization (SEO)
Positioning in the first organic search results is a good marketing idea. Doing this is very profitable and allow you to increase sales without resorting to large advertising investments. However, it takes time to see results. Hence the importance of SEO optimized to improve web positioning. Consider these concepts:
- Audit your website, look for flaws meta descriptions, usability, URL.
- Design interesting content to attract more web traffic.
- Link your website to social networks.
- Optimizes keywords.
Create marketing strategies for jewelry in your emails
Having a good database lets you create customized newsletters with offers and promotions. Email marketing is very effective for remarketing, you can divide and customize emails to users who have visited your website or social networking site.
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Write in a blog about jewelry
Create a blog is a very profitable marketing idea. He blogging is inexpensive and only takes time, but not much, but the results can be very effective if you talk about the topic indicated. Looking for ideas for items that may interest your audience, remember to use keywords and have patience.
Social networks are a very effective marketing tool to attract potential customers. Through social networks can promote your products and manage your brand. For example, you can create a profile on Instagram enterprise and a Facebook page for your business.
Google My Business
You can register your jewelry on Google My Business to appear in local search engines. This facilitates interaction with potential customers through the search engine Google Maps and as a result attract more customers to your store.
Use Google Shopping or Marketplace
Use Google Shopping or Marketplace is an idea very good marketing to attract customers, they are huge digital markets which can promote your fine jewelry, and thereby reach a wider audience.
Although these portals ask for a percentage of each sale, it is always good to have an article available in Marketplace. You might not get a lot of sales, but will help you reinforce your brand.
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