How To Promote And Sell A Product Online With Videos

 promotional advantages

Selling products online represents one of the most profitable methods registered; and not only it limited to big companies, but also companies see online stores of different levels. For a greater market impact, we’ll show how promote and sell a product online with videos ; as these also represent a powerful sales tool.

How to promote and sell a product online with Videos

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Video marketing and its advantages

The video marketing is a tool promoting products or services of a company, using videos. Although it sounds commonplace, the reality is that marketing videos can increase 150% more traffic a website, as is the case of the videos on Youtube .

In addition, many surveys have revealed that the videos affect up to 74% of the purchase decision. And we can not deny it easier, comfortable and practical to view a video about a product and her CARACTERISTICS; have to read about it.

Benefits of Video Marketing

There are many advantages you can get from using video marketing, such as:

  • You’ll get SEO best results , make more visits and reduce the amount of rebounds of your website.
  • Lets you position your post and make the content more attractive present.

 video sales strategy

  • Have you heard about the viral videos ?, in this case you will achieve the same effect with your site, such as in social networks ; with this you will achieve your goal to reach market massively.
  • Provides a more professional look to your business online; also greater transparency, which will earn you the trust of customers.
  • You will be able to create a emotional bond with the consumer and ensure their loyalty.
  • In summary, all the above items lead to an increase in sales, which is the ultimate goal.

Learn how to promote and sell a product online with videos

Now, how to use the videos correctly? we’ll show you:

The protagonists: products and services

You need to speak to the maximum to achieve sell your product, it is important to mention its advantages; and above all give the customer to see how you can meet your needs .

Sometimes this can be difficult; so one of the most effective ways to achieve this is making a video in which a customer try the product or service and exploit its potential in action . This will remove any doubts customers and see it more real.

Talk about your company or business

It is always effective to generate the customer confidence , to mention who is behind the product or service you offer; This point goes beyond the customer wants to know, is a necessary link set to make the client trust what you sell.

It is important to include information «about us», ie the company’s facilities, the team, production or processing, packaging method, etc. In this sense, the videos are great to show your clients who you are, what you do and how you do it . So the customer can see with his own eyes the work you do and fall in love.

Transmit streaming through social networks

Another advantage of selling a product online with videos is that you have the possibility of a streaming video or live ; throught social media. These videos can show your products and how they work to teach customers how to use them; It is the most effective way to build customer loyalty with your brand.

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Being live also lets you invite your users to interact and ask questions; so you can communicate with them and answer any questions to motivate purchase. These videos can them at events or fairs , because they are the perfect setting for a direct.

Make it attractive

The content must be attractive, tutorials, for example, are one of the most effective. You can also give more tricks to gain an advantage to products; you can even use the service of your company in action , to clarify frequently asked questions from users.

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